Advisory Board
The Advisory Board for rma3 is a group of industry experts dedicated to providing strategic insights on navigating the complexities of bringing medical technologies into the US marketplace. Their expertise helps shape policies, ensure effective patient access, and optimize the commercial potential of innovative healthcare solutions.
Stephanie is an accomplished market access, reimbursement and value professional. Stephanie has developed and executed on strategies for medical device solutions at all stages, from assessing novel technologies and other due diligence efforts, launching commercialized products throughout the product life cycle, and obtaining coverage and payment for devices in pre-market clinical trials.
Scott is a seasoned leader in orthopedics and spine, with over two decades of experience spanning product management, marketing, M&A, and commercialization. He thrives at the intersection of marketing and R&D, consistently identifying unmet needs and transforming them into high-impact medical technologies.
Suzy is co-founder of Fulton Jeang PLLC, a WBENC-certified, women-owned law firm recognized by Chambers and Best Law Firms in America. A former in-house General Counsel and NASA aerospace engineer, Suzy now focuses her legal practice on technology transactions—including SaaS agreements, software licensing, data privacy, and cybersecurity—as well as trademark and intellectual property matters.
Barbara practices as an independent healthcare value consultant assisting a wide range of clients from new, emerging, and disruptive technology, Fortune 500 companies, and medical innovation centers in developing relevant value propositions and is a thought partner reimagining value program governance structures and practices for providers.
Barbara is a founding member and past president of the Association of Healthcare Value Analysis Professionals (AHVAP) and serves on the Advisory Council of the Healthcare Surfaces Institute. In 2021 she was inducted into the Bellwether League Foundation’s Healthcare Supply Chain Leadership Hall of Fame and currently serves as Chair of its Board of Directors.
Keely is a Market Access and Reimbursement professional with over 25 years of experience developing and executing successful strategies for MedTech companies aiming to ensure patient access to their innovations. She excels at aligning business goals with the evolving healthcare landscape and leading cross-functional transformations to support global market access, reimbursement, and health economics.
Keely holds a Masters of Jurisprudence in Health Law from Loyola University, Chicago and a Bachelor of Science degree in Healthcare Administrative Services from Weber State University, Ogden, Utah. She holds the professional designations of Fellow, American College of Healthcare Executives (FACHE), Certified Professional Coder (CPC), Certified Coding Specialist, Physician Based (CCS-P) and Certified in Healthcare Compliance (CHC).
Nicey brings over 20 years of experience advancing healthcare innovation across pharmaceuticals, medical devices, telehealth, and elder care, blending corporate expertise with startup agility. At Eli Lilly, she spent nearly a decade driving sales, forging strategic partnerships, and delivering training in depression, diabetes, and critical care to enhance patient outcomes.
As employee #4 and Director of Partnerships at Violett, Nicey led the rollout of UVC technology to 350+ skilled nursing facilities, securing $1M in CMS funding. Her skill in navigating market access and reimbursement strategies fueled medtech commercialization. A dedicated mentor, she supports startup leaders through UW CoMotion and the Foster WeLead women’s startup leadership program, serving as a Business Mentor, Guest Lecturer, and Judge for the Dempsey Startup Competition, empowering entrepreneurs to scale solutions.
Certified as a Leadership & Business Coach and Prior Authorization Specialist, Nicey equips rma3's clients with operational excellence, education-driven growth, and market entry strategies, aligning with the firm’s mission to fast-track healthcare breakthroughs.
Stephanie E. Toney, MBA
Stephanie is an accomplished market access, reimbursement and value professional. Stephanie has developed and executed on strategies for medical device solutions at all stages, from assessing novel technologies and other due diligence efforts, launching commercialized products throughout the product life cycle, and obtaining coverage and payment for devices in pre-market clinical trials. Stephanie is a strong advocate for market access and reimbursement as a key driver for early-stage strategic innovation success, understanding its interplay with other functional strategies (e.g., R&D, Medical Affairs, Clinical Affairs, and Regulatory Affairs). Stephanie is adept at translating and interpreting market access and reimbursement fundamental concepts for different audiences. Leveraging her deep understanding, Stephanie has been chosen to speak at several events focused on educating the MedTech stakeholder ecosystem, including C-Suite executives, MedTech company founders, hospital personnel and entrepreneurs. Stephanie is a Stanford University Biodesign Innovation Fellow, graduated from the University of Wisconsin-Madison with an MBA in marketing, and Tulane University with a BSM in finance.
Scott McCaig, PhD
Scott is a seasoned leader in orthopedics and spine, with over two decades of experience spanning product management, marketing, M&A, and commercialization. He thrives at the intersection of marketing and R&D, consistently identifying unmet needs and transforming them into high-impact medical technologies. Scott began his career at Smith+Nephew, launching the REFLECTION Ceramic Hip and contributing to the R3 acetabular cup system, later expanding into spine with Medtronic and leading Wright Medical’s total knee business. His passion for innovation and strategic growth led to impactful roles in digital health and M&A, culminating in the launch of ARIA, Smith+Nephew’s first patient-facing app. Currently, Scott is serving as CTO at Exodus New Ventures and is leading one of the portfolio companies, Orthopedic Driven Imaging, where he’s advancing intra-op fluoroscopy into 3D imaging for musculoskeletal applications. Scott holds a PhD in Chemical Engineering from the University of Texas at Austin, an MS in Bioengineering from Clemson, and a BS in Chemical Engineering from the University of Arkansas.
Suzy Fulton
Suzy is co-founder of Fulton Jeang PLLC, a WBENC-certified, women-owned law firm recognized by Chambers and Best Law Firms in America. A former in-house General Counsel and NASA aerospace engineer, Suzy now focuses her legal practice on technology transactions—including SaaS agreements, software licensing, data privacy, and cybersecurity—as well as trademark and intellectual property matters. She also advises companies as outsourced general counsel on a wide range of business issues. Suzy serves on the Board of the Frontiers of Flight Museum and is involved in startups developing robotic innovations in pet care and road safety. Bonus fun fact: she once worked at NASA with the real-life “Hidden Figure” Dr. Christine Darden (from the book, not the movie).
Keely Scamperle, FACHE, CPC, CCS-P, CHC
Keely is a Market Access and Reimbursement professional with over 25 years of experience developing and executing successful strategies for MedTech companies aiming to ensure patient access to their innovations. She excels at aligning business goals with the evolving healthcare landscape and leading cross-functional transformations to support global market access, reimbursement, and health economics. Keely’s strategic collaborations with key stakeholders—including HHS, CMS, the AMA CPT Editorial Panel, physician specialty societies, patient advocacy groups, and international coalitions—have helped shape favorable coverage, policy, and patient access across diverse therapeutic areas. Keely is a MedTech Innovator Panel Judge and is an Executive Committee member of the NEST, a Collaborative Community comprised of representatives from across the medical device ecosystem. Keely holds a Masters of Jurisprudence in Health Law from Loyola University, Chicago and a Bachelor of Science degree in Healthcare Administrative Services from Weber State University, Ogden, Utah. She holds the professional designations of Fellow, American College of Healthcare Executives (FACHE), Certified Professional Coder (CPC), Certified Coding Specialist, Physician Based (CCS-P) and Certified in Healthcare Compliance (CHC).
